Join cherrichella

Become a stockist


Create the best accessible fashion footwear brand, while giving back to our community. Consciously questioning the process of delivering fashion into the lives of our customers.


We pride ourselves on giving more to our customers. This means that we actively look at ways of improving the quality of our shoes. We are never satisfied.

We pay attention to the finer details. It doesn’t just stop with the shoes. Every pair of shoes come with a cotton tote bag - a gift to our customers. Our shoes are packaged in eco-friendly shoe boxes, made from recycled pulp. While we are actively pushing for sustainable improvements in every facet of our business, the best sustainable practice we can hope for is that our customers love our packaging enough to want to reuse it.


We make awesome shoes and we love doing it! Our world class product development team is backed by years of global footwear experience. For the last 15 years, we have been working with some of the best brands not just in Australia but all over the world, helping them create their footwear collections. We have played behind the scenes of the fashion industry and now it’s time to take our own steps into the future.

We want to leave a positive impact behind with each step we take. Partnering with us will provide you the chance to contribute to Australian communities that we feel strongly about. We give you the same choice that our online customers have to direct your contributions.


Interested in representing us within your Territory, we would love to speak with you. Please send through your enquiry to

We love the idea of partnering with like-minded brands to offer something unique. Interested in collaborating with us? Get in contact with us and share what you have in mind. We can explore it further together: