Inspired by the memories of life-changing travel adventures, a global friendship, and an appreciation for a cleaner design & development process… cherrichella was born. Having been on the “to-do” list for quite some time, the year 2020 holds no excuses.
Our journey begins with footwear. We believe that footwear can be made better. Cleaner. That modern staples can be produced with lux materials and remain attainable to everybody. We strive for improvements not just in our collections but in everything we do. Our goal? To be your favourite go-to label.
Based in Melbourne, Australia, we take a considered approach when it comes to our development process. All the upper materials that go into our shoes are hand selected by our small, but passionate team. Our shoes are made in an artisan factory with whom we have worked with for many years. Every style is wear tested by our team here in Melbourne before they reach your feet. We produce a limited size run of each style, often highlighting the season’s must-have colour palette combined with everlasting neutrals to update your shoedrobe. These exclusive styles are a reflection of our small family and we promise you will love them as much as we loved making them for you.
Using recycled materials, our cherrichella packaging has been carefully developed with the hope you will cherish not just your new shoes but the packaging which protects them. Sustainability is important to us and the final step in the process is how you choose to use our products. We love the idea that you will find a way to repurpose your new shoe box. The eco-friendly tote bag that accompanies them is a gift from us to you. We hope you find it useful in your pursuit of the freshest veggies at your next farmers market, or to hold your towel as you make your way down to your favourite beach.
2020 is a year that many will never forget. It may have even changed global habits forever. We embrace the change and look for new ways to connect with our customers in a considered way.
And so, the journey begins…
1300 963 746
49 River Street,
Newport VIC 3015